Creative & Execution
A performance-driven system built across content, creators, and conversion channels.
Every asset — from giveaways to paid ads — was engineered to convert.
Giveaway
National giveaway campaign driving audience growth, engagement, and email acquisition.
Influencer
Influencer-led content showcasing real product use, driving trust, engagement, and conversion.
Paid Ad
Paid social creative optimized for performance across awareness, traffic, and conversion campaigns.
Creative Testing
Creative testing across funnel stages, refining messaging and format to maximize performance.
Tiny Traveler · 2024 Annual Recap
Record-Breaking
Year
A record-breaking year across every channel — organic, paid, email, and influencer.
561K
Online Store Sessions (+75%)
8.4M
Total Ad Impressions
Organic Social
10.2M
Impressions
Record follower growth across Instagram, Facebook, and TikTok — driven by UGC, giveaways, and video-first content.
51K+
New Followers Gained
+225%
Instagram Engagements
+175%
Facebook Follower Growth
Email Marketing
3.6×
Subscriber Growth
Scaled the list 3.6× with industry-leading open rates and consistent revenue contribution from email.
Paid Social · Meta
3.35×
Meta ROAS
Reached 1.4M individuals across 8.4M impressions — a 39% YoY improvement in return on ad spend.
Influencers & Affiliates
9.2M
Video Views
100+ creator partnerships drove viral reach, with three videos hitting 3.5M, 1.5M, and 800K views.
3
Viral Videos (3.5M+ views)
100+
Creator Partnerships