Creative & Execution
A performance-driven system built across content, creators, and conversion channels.
Every asset — from giveaways to paid ads — was engineered to convert.
Giveaway Campaign
Giveaway
National giveaway campaign driving audience growth, engagement, and email acquisition.
Influencer Content
Influencer
Influencer-led content showcasing real product use, driving trust, engagement, and conversion.
Paid Ad Creative
Paid Ad
Paid social creative optimized for performance across awareness, traffic, and conversion campaigns.
Creative Testing
Creative Testing
Creative testing across funnel stages, refining messaging and format to maximize performance.
Tiny Traveler · 2024 Annual Recap
Record-Breaking
Year
A record-breaking year across every channel — organic, paid, email, and influencer.
3.35×
Meta ROAS
+14%
YoY Sales Growth
561K
Online Store Sessions (+75%)
8.4M
Total Ad Impressions
Organic Social
10.2M
Impressions
Record follower growth across Instagram, Facebook, and TikTok — driven by UGC, giveaways, and video-first content.
51K+
New Followers Gained
+225%
Instagram Engagements
+64%
TikTok Video Views
+175%
Facebook Follower Growth
Email Marketing
3.6×
Subscriber Growth
Scaled the list 3.6× with industry-leading open rates and consistent revenue contribution from email.
3.6×
List Growth
27K
New Subscribers
44.97%
Avg Open Rate
−52%
Spam / Bounce Rate
Paid Social · Meta
3.35×
Meta ROAS
Reached 1.4M individuals across 8.4M impressions — a 39% YoY improvement in return on ad spend.
1.4M
Users Reached
221K
Clicks Generated
2.61%
Click-Through Rate
+53%
CTR Improvement YoY
Influencers & Affiliates
9.2M
Video Views
100+ creator partnerships drove viral reach, with three videos hitting 3.5M, 1.5M, and 800K views.
654K
Total Engagements
3
Viral Videos (3.5M+ views)
7%
Avg Engagement Rate
100+
Creator Partnerships